The ultimate objective of Brand Development is increasing sales. Horizon’s commercial Telemarketing Service Bureau contacts your prospects directly with the objective of dramatically increasing the number of warm, interested and validated leads to your sales team.

Leverage your expensive and limited sales resources by taking the initial cold calling effort out of their hands. This is the most practical approach to building immediate sales results.

Horizon Telemarketing Service Bureau is successfully at work today for medical technology, manufacturing, and a variety of other niche market clients.

Script Preparation and Training.  Horizon script writing specialists craft each telemarketing script to the exact requirements of each client. Several optional approaches are developed for testing by telemarketers. This allows our calling specialists to evaluate the nuances of language and approach for best results.

Once we have draft scripts prepared, we review them with the client to get their valuable insight, evaluate the effectiveness of language, and develop a list of potential objections (as well as wording for overcoming any objections).

We spend a great deal of time preparing for your calls by conducting training internally and with your help. Horizon conducts Role Playing Calls with client sales management and field sales staff to work through script elements and to expose the telemarketing staff to market dynamics.

Database Research and Selection.  Horizon consults with each client on the development and careful refining of the target market database (telemarketing lists). A target universe matching desired prospect profiles is obtained. This data is typically used for telemarketing efforts, but can also be utilized for other – companion and freestanding – direct marketing efforts. Identify and Validate.  Using the developed database, Horizon makes initial contact with prospects to identify decision makers and influencers, assess the need for services/products and generally validate contact information.

Horizon’s professional Telemarketing Service Bureau works with your sales team to organize logistics and schedules. We then set qualified sales appointments. In this way, client sales management and internal sales force can concentrate on making presentations and closing sales to pre-qualified, interested leads.

We also provide qualifying “intelligence” gathered during our initial and follow-up contacts to prepare client sales specialists for presentation and closing. Even if an appointment is not the outcome of an individual call, we capture as much information about the prospect as possible in the client Master Database for future use.

Horizon provides monthly Management Reports for review, including all activity, appointments set, etc. Clients see first-hand the number of leads generated for their sales staff, dollars spent, and sales results. This provides highly accurate cost vs. effectiveness analytics.

How can TELEMARKETING make a difference for your business?
Contact us for details and a free evaluation.